In the period from March 25 to April 8, one of the largest socially responsible projects organized by Pharma Maac was implemented. In cooperation with the Austrian premium brand Wellion, Pharma Maac team performed free blood glucose measurements and diabetes counseling in 20 cities in Bosnia and Herzegovina. The caravan went from Sarajevo, followed by Mostar, Ljubuski, Trebinje, Livno, Bugojno, Travnik, Bihac, Cazin, Prijedor, Banja Luka, Doboj, Tesanj, Tuzla, Brcko, Bijeljina, Zvornik, Gorazde, Foca and, Zenica. The data of nearly 7,000 measurements, 510 donated Wellion blood glucose meters and over a hundred newly discovered diabetics speaks enough of the extent and importance of the project.
Unfortunately, once again it has been confirmed that awareness of diabetes as the most widespread disease of our age is at a very low level. This project was just about to make changes.
We are extremely proud that this project has come to the great interest of both the media and local communities, of whom we certainly expect support and partnership in the mission of spreading awareness and preventing diabetes.
Let’s do it for our children. Let’s do it for their future. Pharma Maac is firmly committed to, in accordance with its capabilities, stands at service to those who need help.
Immunization is a very effective preventive measure of protecting human population from various infectious diseases. The following diseases have been effectively prevented through history: diphtheria, yellow fever, rubella, tetanus, rabies, mumps, polyomyelitis, hepatitis B and others.
Everyday we are confronted with controversial thoughts whether to be vaccinated or not?
Parents’ decision not to vaccinate their child is a decision to put their child, but also other children, at risk of illness from serious infectious diseases. Nowadays, when we are daily affected by thousands of information and disinformation, some of them unverified, superficial or scientifically unfounded, it is not easy for parents to make a decision.
The low percentage of children involved in obligatory immunization is troubling, which certainly requires better information for parents, teaching staff and even health professionals about the importance of immunization. It is considered that these data are worrying both for the health system and the society as a whole, and that we all have to take responsibility and restore confidence in the immunization program.
About this and lot of other themes has been discussed on Second Winter Epidemiology Meeting which has been hosted by Pharma Maac between 17th and 19th of November 2017. With support from Institute for Public Health FBiH and Public Health Institute of Srpska, event hosted relevant epidemiologists, doctors and international health consultants. Among other, participants have discussed about global vaccine market, antirabies protection, significance and effectiveness of vaccination against tuberculosis, benefits of introducing hexavalent vaccine.
We are extremely proud that we were able to organize this unique meeting, and to host its participants.
New company corporate design doesn’t go without a new cooperate image video. To simplify our complex business Pharma Maac have decided to choose digital way of communication and to create an Image video for effective and efficient presentation of our core business. We proudly presents our new Image Video.
Please take a look and enjoy!
Sooner or later the time comes when your corporate identity is no longer up to scratch.
OUT WITH THE OLD, IN WITH THE NEW
Corporate identity is one of the most important aspects of a brand. It represents who you are and what you have to offer. Recognizing the time when your corporate identity needs rejuvenation may seem difficult, but in the life of a business various moments arise that lend themselves very well to a change, or even necessitate one.
Expansion, internationalization, or changing markets are reasons to rebrand. To this end, the Pharma Maac family has been growing by opening subsidiaries in the region; taking over a health food retail store and entering into the food and consumer goods sector also created a new market. It was time to reposition and define a new concept.
What does Corporate Identity mean to us?
Corporate identity is the manner in which corporations, firms or businesses present themselves to the public. This applies equally to customers and investors, as well as to employees. Its primary task is to maintain this identity in agreement with a corporate philosophy and with an aim to facilitate business objectives. Typically, it is expressed visually by way of branding and the use of trademarks, but also as a manifestation of the company and its employees’ behavior. It also includes aspects of the creation of brand awareness, brand design, advertising, public relations and the like. Initially, this amounts to adopting a corporate title, logo and supporting visual tools commonly assembled within a set of established guidelines. These guidelines, moreover, govern how the corporate identity is applied. This includes sanctioned corporate behavior and corporate design issues such as color palettes, typefaces, page templates and other facets of corporate representation, including principles governing corporate communication both in digital and non-digital formats.
What does Corporate Behavior mean to us?
The term corporate behavior, as part of a corporate identity, refers to the behavior of an entity to achieve a corporate objective. Thus, corporate behavior is the actual, demonstrative behavior and conduct of a company; it is the perceivable activities by stakeholders, management and employees, in which credibility plays a central role. A company is credible only when positive behavioral principles are put into practice and are exhibited within the context of a corporate governance structure defined in a code of conduct.
In corporate behavior we define our way, our vision and mission, our management pillars, our core values and last, but not least, our code of conduct.
How does all of this impact on our NEW Corporate Design?
Pharma Maac’s corporate design is a scheme made up of graphic elements and guiding principles that we arrange to create a distinctive and recognizable style. It is an enduring symbol of how we see ourselves and how we wish to be perceived, recognized and remembered by others.
Our Logo is the combination of four concepts: the heart, molecules, typography PHARMA and typography MAAC.
The rebranding process has had major consequences for our organization. Everything has been adapted in line with the organization’s new strategy and forward looking promise: the brands we choose to represent, the services we offer, our human resources policy and our approach to customers. Our rebranding makes this change visible for all stakeholders, employees, partners and customers. It has a huge impact on how we see ourselves and on how others perceive us.
The new look of Pharma Maac has a huge impact in support of our philosophy and as a representation of our sustainable success.
Our business has been steadily growing for years. It has become a true challenge to manage this growth and the many changes within our organization. Therefore, we have decided to invest in our infrastructure choosing Microsoft Navision to support our regionally and functionally growing organization.
Microsoft Navision has had a long and successful history. It stands for stability and sustainability, which has been one of the main reasons for our selection.
We started with the implementation of Microsoft Navision in our main office in Sarajevo. The next step is to integrate all members of our group (all regional subsidiaries as well as our retail business) into our Microsoft Navision solution.
Makrovita is a health-food pioneer with a long retail history in Bosnia and Herzegovina. It opened in 2007 and since then has established a unique image for credibility and innovation. It is a place where health conscious people always can find something.
Entering the health-food sector with a retail business meets our strategic goal to be a leading supplier of niche products. Makrovita is the best possible choice, where we can benefit from their pioneering experience and trustworthy name . Our idea is to spread a progressive and environmentally consciousness approach with our areas of operation by becoming the first retail chain of health-food stores that guarantee quality and sustainability.
Pharma Maac goes international! Basically, our dreams are coming true. The first international milestone is achieved in strategic orientation to expand our activities regionally.
Serbia, and especially Belgrade as its capital, is full of economic potential. We take two of our brands with us (Orthomol and Medtrust) geager that additional brands soon will follow. Our idea is to underscore our market position as a supplier of niche-market high quality products. We are convinced that opening up to a new market will bring synergetic benefits to our organization as this represents an additional push towards our regional goals.
Banja Luka has been developing as regional business center for years. Our large number of customers from Banja Luka and the surrounding region has been growing steadily. Therefore, it was a logical step to open a representative office in order to close the gap to our customers and become an active part of the success of this region.
This decision also meets our strategic orientation to spread our regional activity. Although we typically cover niche markets, at the same time we represent global brands that, are leaders worldwide. As a result, our duty and desire is to promote and distribute them in every corner of our country. Now, with our new branch office in Banja Luka and through the power of our colleagues, we are one big step closer to our vision.